Wants, wishes, thoughts. Unlock your customers' minds.

The one thing we can never know is what goes on in our customers' minds. But becoming a master of consumer psychology brings us very close.
  • 4+ hours of content

  • Exclusive templates & frameworks

  • 100+ exam questions

  • 6 modules
  • 100% self-paced
  • Official certification
Consumer Psychology Certified | Masters badge

Wants, wishes, thoughts. Unlock your customers' minds.

The one thing we can never know is what goes on in our customers' minds. But becoming a master of consumer psychology brings us very close.
Consumer Psychology Certified | Masters badge
4+ hours of content
Exclusive templates & frameworks
100+ exam questions
6 modules
100% self-paced
Official certification
Course overview.

Has a loyal customer suddenly left? Found a repeat purchaser you’re struggling to make loyal? Believe it or not, while these things may seem random, there is always some logic that can be applied, if you understand the motivation behind buying and consuming things in the first place. 

One part of learning why your customers do what they do, is to understand what influences decision-making, and the process of making these decisions. Things like social dynamics, aesthetics, word choice, and more will have an impact.

This may all sound a little overwhelming, but with Consumer Psychology Certified you’ll have the support of a consumer psychology expert, and a ton of other resources. 
Action shot
Course overview.

Has a loyal customer suddenly left? Found a repeat purchaser you’re struggling to make loyal? Believe it or not, while these things may seem random, there is always some logic that can be applied, if you understand the motivation behind buying and consuming things in the first place. 

One part of learning why your customers do what they do, is to understand what influences decision-making, and the process of making these decisions. Things like social dynamics, aesthetics, word choice, and more will have an impact.

This may all sound a little overwhelming, but with Consumer Psychology Certified you’ll have the support of a consumer psychology expert, and a ton of other resources. 
By the end of this course you'll:

  • Better understand how to group pain and gain.
  • Understand how personal factors and individual differences affect peoples' buying choices.
  • Be able to identify what your customers' default action is.
  • Understand how environmental variables such as friends, family, media, culture, and competitors influence buying decisions.
  • Understand what motivates people to choose one product over another.
  • Know how to identify what’s going to get your customers fired up and talking.
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By the end of this course you'll:

  • Better understand how to group pain and gain.
  • Understand how personal factors and individual differences affect peoples' buying choices.
  • Be able to identify what your customers' default action is.
  • Understand how environmental variables such as friends, family, media, culture, and competitors influence buying decisions.
  • Understand what motivates people to choose one product over another.
  • Know how to identify what’s going to get your customers fired up and talking.

Free for Pro+ members

"The Consumer Psychology course led by Alex Chahin is just a great addition to an impressive list of Masterclasses. The course covers all-things consumer behavior and shares fresh ideas for connecting deeper with customers. "


Iman Bayatra, Head of Product Marketing Strategy at Coachendo

Alex Chahin
Meet your instructor, Alex Chahin.

Alex is the VP of Marketing at Titan. He previously worked as the Senior Director of Product Marketing & Developement at him & hers, leading ride-sharing app, Lyft, climbing the ranks from Product Marketing Manager to Senior Product Marketing Manager to Head of Core Rider Product Marketing.

He also has names like American Express and Fisher-Price under his professional belt. 

Quite the resume, huh? We’ll be leaving all course attendees in very capable hands. 

What's included when I enroll?

4+ hours of course content.

Lifetime access to all the course’s content - including future updates.

168 exam questions to consolidate the course curriculum.

Official certification if you pass all the exams.

Evidence-backed concepts, real-world case studies, and actionable ideas that you can apply in your daily work.

100% self-paced - learn at a time and pace that works for you.

What's included when I enroll?

4+ hours of course content.
Lifetime access to all the course’s content - including future updates.
168 exam questions to consolidate the course curriculum.
Official certification if you pass all the exams.
Evidence-backed concepts, real-world case studies, and actionable ideas that you can apply in your daily work.
100% self-paced - learn at a time and pace that works for you.

Looking to learn as a team?


If you're looking to get a team of three or more customer marketers certified, then speak to Kyle about team rates at kyle@customersuccesscollective.com.


P.S. If you need help convincing your boss, we've done the hard part for you.

Looking to learn as a team?


If you're looking to get a team of three or more customer marketers certified, then speak to Kyle about team rates at kyle@customersuccesscollective.com.


P.S. If you need help convincing your boss, we've done the hard part for you.

Course curriculum.

Unlock an additional 7+ courses 🔓


Access our entire suite of courses, a free in-person event ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

Unlock an additional 7+ courses 🔓


Access our entire suite of courses, a free in-person event ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

Who’s this course for?

This course is for anyone in the marketing field who want to know the ins and outs of how psychology influences consumer behavior and customers' financial decision-making process. If you’re interested to see how you can measure this within your own target audiences and discover ways to incorporate your findings into a new streamlined customer marketing strategy… this course is for you. 

How long will it take me to complete the course?

It depends on how quickly you work your way through all the materials. Everything goes at your pace. The course itself comprises 4+ hours of content on which you’ll be required to complete exams. 

What happens once I’ve completed the course?

A couple of things. Providing you’ve passed all the exams, you’ll be issued your certificate, pretty much on the spot. You’ll also be given access to all the content for life, so if you wanna brush up on anything down the line, you’ll be able to refer back to every video, template, and coursework task whenever you want. 
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