Ignite customer-centric marketing and propel your professional growth. 

Take center stage for customer marketing practices at your company - use surefire strategies, applicable insights, and exclusive networking to propel your career to new heights.
  • Become a customer marketing expert, empower teams, and prove the value of customer relationships.

  • Unveil the core concepts supporting customer retention and growth, fueling customer-centric action in your environment.

  • Absorb wisdom and advice from customer marketing pioneers, and become a leader in the field.
Customer Marketing Certified: Core action shot & template

Ignite customer-centric marketing and propel your professional growth. 


Take center stage for customer marketing practices at your company - use surefire strategies, applicable insights, and exclusive networking to propel your career to new heights.
Customer Marketing Certified: Core action shot & template
Become a customer marketing expert, empower teams, and prove the value of customer relationships.

Unveil the core concepts supporting customer retention and growth, fueling customer-centric action in your environment.

Absorb wisdom and advice from customer marketing pioneers, and become a leader in the field.
Customer Marketing Certified: Core badge

Course overview.

This is not your average customer marketing resource. It's a unique opportunity for you to upskill in your profession, learn from leading organizations, and centralize the scattered resources of customer marketing into a structured learning experience.

This course explores the whole A to Z of customer marketing, from customer research to strategy optimization. 

Learn how to truly embody the voice of the customer, utilize customer feedback, target existing customers, and build a foolproof customer marketing strategy. Master the art of converting loyal customers into advocates - and launch, gather feedback, and perfect your marketing campaigns based on real-world examples. 

Unlock the cutting-edge resources and frameworks you need to succeed.
Customer Marketing Certified: Core badge
Course overview.

This is not your average customer marketing resource. It's a unique opportunity for you to upskill in your profession, learn from leading organizations, and centralize the scattered resources of customer marketing into a structured learning experience.

This course explores the whole A to Z of customer marketing, from customer research to strategy optimization. 

Learn how to truly embody the voice of the customer, utilize customer feedback, target existing customers, and build a foolproof customer marketing strategy. Master the art of converting loyal customers into advocates - and launch, gather feedback, and perfect your marketing campaigns based on real-world examples. 

Unlock the cutting-edge resources and frameworks you need to succeed.
By the end of this course, you’ll be able to…
  • Realize your strategies’ potential
    Understand the spectrum of customer marketing activities including retention, engagement, and onboarding.

  • Broaden your knowledge
    Walk away with up-to-date knowledge of customer marketing tools like storytelling, CABs, and personas.

  • Become a customer marketing expert
    Gain invaluable, practical insights into advocacy programs, metrics, and how to delight your customers.
Bridges Transition Model
Bridges Transition Model
By the end of this course, you’ll be able to…
  • Realize your strategies’ potential
    Understand the spectrum of customer marketing activities including retention, engagement, and onboarding.

  • Broaden your knowledge
    Walk away with up-to-date knowledge of customer marketing tools like storytelling, CABs, and personas.

  • Become a customer marketing expert
    Gain invaluable, practical insights into advocacy programs, metrics, and how to delight your customers.

Free for Pro+ members

"A comprehensive customer marketing certification that I recommend every marketer to aim to obtain. It provides a bunch of templates, guides and resources to give customer marketers a huge jump start to implement their own customer marketing programs and consequently elevate and leverage their current customer's experiences to improve retention and growth."


Iman Bayatra, Director Product Marketing at Coachendo

Learn from industry experts like:

Maire Newton
Outbound Product Manager at Google

Phil Kowalski

Manager, Customer Success Strategy & Operations at HubSpot 

Jayne Menyo

Head of Customer Marketing at Gong

Ebun Onagoruwa

Head of Marketing at Venmo

Ari Hoffman

Director of Customer Advocacy & Community at Amplitude

Jess Kao

Senior Director, Marketing Operations and Martech at Cloudflare

"I love how it's structured, how topics follow one another and build the entire course. The course is a great foundation not only for practitioners but for Marketing leaders without a Customer Marketing background wanting to understand the role and the impact Customer Marketing has on the overall business."

Igor Kranjčec, Head of Marketing at Mediatoolkit

What's included.

Get certified and enjoy lifetime access to our extensive content library.

Content
Immerse yourself in our industry-leading, community-led curriculum. Our content covers the entire customer marketing role from a variety of perspectives, providing expert insights at every turn.

Templates
Discover our collection of tried and tested templates and frameworks that can be instantly used, providing you with peace of mind as you optimize your work.

Interviews
Gain access to pioneering knowledge from world-leading customer marketing experts as they reveal their paths to success. Leverage their expertise to fast-track your own achievements.

Coursework
Build a repository of takeaways that can be seamlessly implemented into your work, showcasing immediate ROI to your superiors and propelling your professional growth.

Exams
Embedded with thought-provoking exam questions, our course consolidates your learning, stimulates critical thinking, and ensures an understanding of the practical application of concepts learned throughout.

Bonus
Get insightful fireside chats and bonus footage featuring industry experts. Leveraging these learnings to effectively implement game-changing customer-centric strategies.

What's included.


Get certified and enjoy lifetime access to our extensive content library.

Content
Immerse yourself in our industry-leading, community-led curriculum. Our content covers the entire customer marketing role from a variety of perspectives, providing expert insights at every turn.
Templates
Discover our collection of tried and tested templates and frameworks that can be instantly used, providing you with peace of mind as you optimize your work.
Interviews
Gain access to pioneering knowledge from world-leading customer marketing experts as they reveal their paths to success. Leverage their expertise to fast-track your own achievements.
Coursework
Build a repository of takeaways that can be seamlessly implemented into your work, showcasing immediate ROI to your superiors and propelling your professional growth.
Exams
Embedded with thought-provoking exam questions, our course consolidates your learning, stimulates critical thinking, and ensures an understanding of the practical application of concepts learned throughout.

Bonus
Get insightful fireside chats and bonus footage featuring industry experts. Leveraging these learnings to effectively implement game-changing customer-centric strategies.

What you can expect from Customer Marketing Certified

Write your awesome label here.

Accredited and recognized by:

CPD logo

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Kyle about team rates at kyle@customersuccesscollective.com.


P.S. If you need help convincing your boss, we've done the hard part for you.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Kyle about team rates at kyle@customersuccesscollective.com.


P.S. If you need help convincing your boss, we've done the hard part for you.

Course curriculum.

Unlock an additional 7+ courses 🔓


For just $700 more, Pro+ Membership opens access to every single one of our courses.But that's not all! You'll also get a free in-person event ticket, 100+ hours of content, templates & frameworks, mentorship opportunities, and more. 

Unlock an additional 7+ courses 🔓


For just $700 more, Pro+ Membership opens access to every single one of our courses. But that's not all! You'll also get a free in-person event ticket, 100+ hours of content, templates & frameworks, mentorship opportunities, and more. 

FAQs.

Who’s this customer marketing course for?

This course is for anyone who’s ready to boost their customer marketing skills to the next level. This course will equip you with the confidence and know-how you need to implement customer-centric programs across your organization.

How does the course work?

The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Customer Marketing: Core Certified!

How long will the course take to complete?

The course content, activities, and exams will take approximately just over 10 hours to complete.

What happens if I don’t pass the exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. 

However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the course content?

For life! One, one-off payment gives you unlimited access to all the course’s content. 

I'd love to get my whole team certified, do you have any discounts on offer? 

Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Kyle a line at kyle@customersuccesscollective.com and let him know what you want, he’ll put a personalized package together for you.
Created with