Pre-order the certification by June 24 for $100 off

Build a customer referral program that predicts revenue

Learn the art of referral marketing. Design and scale a customer referral engine that drives qualified leads, growth, and revenue through your happiest customers.
  • Real-world insights from a Stripe leader running referral marketing at scale

  • Pocket templates and frameworks to launch faster with fewer resources

  • Join a community of referral pros sharing playbooks and results
Customer Referrals Certified landing page image

Build a customer referral
program that predicts revenue

Learn the art of referral marketing. Design and scale a customer referral engine that drives qualified leads, growth, and revenue through your happiest customers.
Customer Marketing Certified: Core action shot & template
Real-world insights from a Stripe leader running referral marketing at scale

Pocket templates and frameworks to launch faster with fewer resources

Join a community of referral pros sharing playbooks and results

Customer Referrals Certified badge

Certification overview.

Customer referrals aren’t just a growth lever – they’re the growth lever.

Why burn budget chasing cold leads when your best customers are ready to bring you warm ones? This advanced certification gives you the blueprint to launch and scale a referral program that drives predictable revenue.

From building a frictionless customer experience to automating reward systems and tracking ROI, this certification arms you with marketing-first strategies and real-world examples to turn word-of-mouth into a growth channel you control.
By the end of this certification, you’ll be able to…
  • Design your program
    Build a referral engine with clear incentives, built-in automation, and customer-first thinking.

  • Engage your advocates
    Activate your best customers and internal teams to drive net-new growth through repeatable systems.

  • Scale and optimize
    Track performance, run experiments, and refine your program with proven marketing frameworks.
Customer Referrals Certified landing page image
Bridges Transition Model
By the end of this certification, you’ll be able to…
  • Design your program
    Build a referral engine with clear incentives, built-in automation, and customer-first thinking.

  • Engage your advocates
    Activate your best customers and internal teams to drive net-new growth through repeatable systems.

  • Scale and optimize
    Track performance, run experiments, and refine your program with proven marketing frameworks.

"Customer Marketing Alliance has been huge for me. As a team of 1, sometimes you don't know where to turn or how to move forward. This community has brought me confidence in connecting with others who face similar problems, how they solve them, and building a community in the city I live in!"

Morgan Wright, Customer Marketing Manager at Salesloft

Matt Straight
Meet your instructor.
  • Matt Strait is a seasoned customer success leader at Stripe with over 20 years of experience in enterprise customer management, digital media, logistics, and payments. 

    From managing strategic accounts at Emissary to leading demand generation at Leaf Logistics, Matt has driven success by building strong client relationships and executing customer-led growth strategies. He brings practical, real-world expertise in referrals and advocacy from leading organizations and fast-growing companies.

Bridges Transition Model
Meet your instructor.
  • Matt Strait is a seasoned customer success leader at Stripe with over 20 years of experience in enterprise customer management, digital media, logistics, and payments. 

    From managing strategic accounts at Emissary to leading demand generation at Leaf Logistics, Matt has driven success by building strong client relationships and executing customer-led growth strategies. He brings practical, real-world expertise in referrals and advocacy from leading organizations and fast-growing companies.

What's included.

Get certified and enjoy lifetime access to our extensive content library.

Content
Comprehensive, engaging, and actionable content delivered across chapters, designed to teach you the art and science of customer success leadership.

Access
Get lifetime access to all certification content. Return to materials anytime you want a refresher or to brush up on your leadership skills.

Case studies
Dive into real-life scenarios with in-depth case studies. Learn from real successes and challenges, and apply these insights to your leadership strategies.

Flexibility
100% online and OnDemand. Learn at your own pace and apply new insights as you go – wherever and whenever you want!

Templates
High-quality, vetted templates and frameworks, ready for immediate use to help you swiftly put your new leadership strategies into action.

Support
Access to a vibrant online community of CS leaders where you can discuss ideas, seek guidance, and gain fresh insights.

What's included.


Get certified and enjoy lifetime access to our extensive content library.

Content
Comprehensive, engaging, and actionable content delivered across chapters, designed to teach you the art and science of customer success leadership.
Access
Get lifetime access to all certification content. Return to materials anytime you want a refresher or to brush up on your leadership skills.
Case studies
Dive into real-life scenarios with in-depth case studies. Learn from real successes and challenges, and apply these insights to your leadership strategies.
Flexibility
100% online and OnDemand. Learn at your own pace and apply new insights as you go – wherever and whenever you want!
Templates
High-quality, vetted templates and frameworks, ready for immediate use to help you swiftly put your new leadership strategies into action.
Support
Access to a vibrant online community of CS leaders where you can discuss ideas, seek guidance, and gain fresh insights.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Kyle about team rates here.


P.S. If you need help convincing your boss, we've done the hard part for you.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Kyle about team rates here. 


P.S. If you need help convincing your boss, we've done the hard part for you.

Certification curriculum.

Your certification is still being built, watch this space. 👀

Unlock an additional 7+ certifications 🔓


For just $700 more, Pro+ Membership opens access to every single one of our certifications. But that's not all! You'll also get a free in-person event ticket, 100+ hours of content, templates & frameworks, mentorship opportunities, and more. 

Unlock an additional 7+ certifications 🔓


For just $700 more, Pro+ Membership opens access to every single one of our certifications. But that's not all! You'll also get a free in-person event ticket, 100+ hours of content, templates & frameworks, mentorship opportunities, and more. 

FAQs.

What is the Customer Referrals Certified program?

This certification is a hands-on, self-paced certification that teaches you how to create, launch, and scale a customer referral program that drives growth. With expert instruction, templates, and real examples, you'll walk away with a program ready to launch.

Who’s this Customer Referrals Certified program for?

Perfect for customer marketers, lifecycle leads, demand gen pros, or CS leaders owning advocacy. If you’re tired of cold leads and want warm ones from trusted customers, this is for you.

How does the Customer Referrals Certified program work?

You’ll move through structured modules, complete bite-sized activities, and take short quizzes to earn your certification. Access all materials anytime, anywhere.

What happens if I don’t pass the exams?

You’ll get two attempts. If you don’t pass, you can still access all content forever, so you can study and try again later.

How long will I have access to the Customer Referrals Certified program content?

Forever and ever. It’s yours to keep and re-visit at your heart’s content.

How much does the Customer Referrals Certified program cost?

$500
Created with