Understand, connect, and specialize. Perfect your research.

Efficiently gather and analyze information about your customer to streamline and perfect your customer support.
  • 3+ hours of content

  • 7 templates & frameworks
  • 90 exam questions

  • Bonus footage 
  • 100% self-paced
  • Official certification
Customer Research Certified | Masters badge

Understand, connect, and specialize. Perfect your research.

Efficiently gather and analyze information about your customer to streamline and perfect your customer support.
Customer Research Certified | Masters badge
3+ hours of content
7 templates & frameworks
90 exam questions
Bonus footage 
100% self-paced
Official certification
Action shot
Course overview.

As a customer marketer, you are the voice that represents your existing customer base both internally and externally throughout the customer journey.  

Our Customer Research Certified course will take you through the fundamentals of conducting accurate and representative customer research, leaving no stone unturned. 

You’ll be taken through a practical and actionable step-by-step framework that’ll define your customer’s story, create a true voice of the customer, and action real business change.
Course overview.

As a customer marketer, you are the voice that represents your existing customer base both internally and externally throughout the customer journey.  

Our Customer Research Certified course will take you through the fundamentals of conducting accurate and representative customer research, leaving no stone unturned. 

You’ll be taken through a practical and actionable step-by-step framework that’ll define your customer’s story, create a true voice of the customer, and action real business change.
What you'll achieve.

With this certification, you’ll grasp how to:
  • Get buy-in from key stakeholders
  • Build a compelling business case
  • Understand how user interviews work
  • Collect feedback via surveys, interviews, and transactional channels
  • Structure questions and interviews to get the most powerful insights
  • Analyze feedback to inform your upcoming strategies
  • Communicate with and engage stakeholders, and
  • Measure the return on investment (ROI) of your research program
Annual ROI

Free for Pro+ members

Annual ROI

What you'll achieve.


With this certification, you’ll grasp how to:
  • Get buy-in from key stakeholders
  • Build a compelling business case
  • Understand how user interviews work
  • Collect feedback via surveys, interviews, and transactional channels
  • Structure questions and interviews to get the most powerful insights
  • Analyze feedback to inform your upcoming strategies
  • Communicate with and engage stakeholders, and
  • Measure the return on investment (ROI) of your research program
“Customer research should be in the core of every marketer. If you need to sharpen your research skills and learn how to track the ROI of your research program, this is a course to take!”

Igor Kranjčec, Head of Marketing at Mediatoolkit
Meet your instructor, Lauren Culbertson

Lauren Culbertson is the CEO and Co-founder of LoopVOC, and a B2B SaaS product marketer turned entrepreneur. 

After 10 years leading product marketing teams, Lauren left the corporate world to start her own software company, solving challenges she faced using customer feedback to drive growth.

Her mission is to elevate customer research to create a strategic growth engine for a variety of industries and organizations by deeply connecting marketers with the people they serve. 

Lauren believes that when marketers have the insights to understand what customers need and where their markets are going, they can proactively evolve their strategies to build, position, and grow the relationship with their customers.
Meet your instructor, Lauren Culbertson

Lauren Culbertson is the CEO and Co-founder of LoopVOC, and a B2B SaaS product marketer turned entrepreneur. 

After 10 years leading product marketing teams, Lauren left the corporate world to start her own software company, solving challenges she faced using customer feedback to drive growth.

Her mission is to elevate customer research to create a strategic growth engine for a variety of industries and organizations by deeply connecting marketers with the people they serve. 

Lauren believes that when marketers have the insights to understand what customers need and where their markets are going, they can proactively evolve their strategies to build, position, and grow the relationship with their customers.
How to sell it to your boss.

Customer research is fundamental and foundational to the long-term success of any company and marketing team. However, without the right structure, valuable insights get lost in messy systems, complicated spreadsheets, and unfocussed meetings.

This course provides the most systematic approach to creating deep connections with your customers, implementing insights to drive growth and revenue, and enacting company-wide change.

Convince your boss
How to sell it to your boss.

Customer research is fundamental and foundational to the long-term success of any company and marketing team. However, without the right structure, valuable insights get lost in messy systems, complicated spreadsheets, and unfocussed meetings.

This course provides the most systematic approach to creating deep connections with your customers, implementing insights to drive growth and revenue, and enacting company-wide change.

What's included when I enroll?

3+ hours of course curriculum content

7 tried, tested, and vetted templates that’ll streamline your practice.

Expert insights from a customer research connoisseur

Official Customer Research certification to show off to your colleagues.

Bonus footage & fireside chats to supplement your learning.

Lifetime access to all the course content.

What's included when I enroll?

3+ hours of course curriculum content
7 tried, tested, and vetted templates that’ll streamline your practice.
Expert insights from a customer research connoisseur
Official Customer Research certification to show off to your colleagues.
Bonus footage & fireside chats to supplement your learning.
Lifetime access to all the course content.

“This course covers all-things VoC programs and shares fresh ideas for connecting deeper with customers. The course provides a bunch of templates, guides, and resources to give a huge jump start to drive product growth.”


Iman Bayatra at Coachendo

What you can expect from Customer Research Certified

Looking to learn as a team?


If you're looking to get a team of three or more customer marketers certified, then speak to Kyle about team rates at kyle@customersuccesscollective.com.

Looking to learn as a team?


If you're looking to get a team of three or more customer marketers certified, then speak to Kyle about team rates at kyle@customersuccesscollective.com.

Course curriculum.

Unlock an additional 7+ courses 🔓


Access our entire suite of courses, a free in-person event ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

Unlock an additional 7+ courses 🔓


Access our entire suite of courses, a free in-person event ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

Who’s this course for?

The course is for any marketer with a figurative finger in the customer research pie. Whether you’re a customer research novice, or an experienced customer marketer keen to boost your know-how, this certification includes everything you need, and more, to help you and your team gain an in-depth understanding of your customers.

How does the course work?

The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Customer Research Certified!

How long will the course take to complete?

The course curriculum will take approximately 3 hours to complete. Add to that, there’s bonus footage and fireside chats to supplement takeaways from the main syllabus. 

What happens if I don’t pass the exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and be given access to the course materials for life - so you can brush up on the bits you slipped up on forever!

How long will I have access to the course content?

For life! One, one-off payment gives you unlimited to all the course’s content.
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