Find the right words, find the right story. Make your customers care.

Put your best foot forward by tailoring your Narrative Design to show the best parts of you and your product that your customers will actually be interested in. It’s a delicate balance, but Narrative Design Masters has you covered.
  • Blow away marketing leadership with your storytelling skills.

  • Help your company stand out from the crowd.

  • Elevate yourself and your approach to marketing to your customers.
Narrative Design Certified | Masters badge
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Certification overview.

You’ll find a step-by-step guide, supported by a Narrative Design expert and a ton of exclusive resources to make defining your narrative as simple as possible.

Including real-life case studies, examples of narrative design in action, getting internal stakeholders to understand and back your vision, and more. We’ve collected everything you could need all in one place, and it’s there forever - so you’ll always be telling compelling and consistent stories.

By the end of this certification, you'll be able to:

Craft compelling stories
Unlock techniques for developing narratives that resonate with customers and differentiate your products in the market.

Build deeper connections
Explore ways to tap into customer emotions, experiences, and aspirations through well-designed stories that forge strong relationships with your audience.

Align narratives
Discover methods for maintaining consistent, cohesive narratives across marketing channels to reinforce key product messages.

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"I thoroughly enjoyed this course!! It was sooo helpful. Not only were you able to dig further into the process that he went through at HubSpot but he also ran through a case study at another company he worked with and gave clear examples of how to execute on something like this internally and externally. I can't wait to use this with my own company!"



Ashley Herbert, Head of Product Marketing at Recruitee

Learn from industry experts like:

Tim Bowman
Head of Market Strategy at Asana

Channing Fleetwood

Customer Marketing Officer at JAMS

Ashley Herbert Poppa

Head of Product Marketing at Sendcloud 

What's included?

Content
An extensive on-demand curriculum with all the tools you need to master narrative design storytelling process. This innovative process has been adopted by some of the fastest-growing companies across B2B and B2C to differentiate themselves from the competition.

Certification
Elevate your career with a Narrative Design certification upon successful completion of all exams. Solidify your newfound mastery of storytelling and positioning, and set yourself apart in the industry.

Footage
Dive into 5+ hours of exclusive, on-demand certification content, and enhance your storytelling skills at your own pace.

Templates
Actionable, industry-standard templates that you'll use to implement your learning and drive results with no time wasted.

Coursework
Hone your skills with help from a line-up of engaging activities designed to help transform your theoretical knowledge into impactful storytelling strategies.

Access
Unlock exclusive access to our Slack channel, which is reserved solely for narrative design alumni. Join a vibrant community of like-minded professionals who share experiences, exchange ideas, and offer peer-to-peer support.

Looking to learn as a team?


If you're looking to get a team of three or more customer marketers certified, then speak to Kyle about team rates at kyle@customersuccesscollective.com.


P.S. If you need help convincing your boss, we've done the hard part for you.

Certification curriculum.

Unlock an additional 7+ certifications 🔓


Access our entire suite of certifications, a free in-person event ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

Who’s this certification for?

This certification is specifically designed for product marketers with 1+ years’ experience, including those with the title of:

Senior Product Marketing Manager
Head of Product Marketing
Director of Product Marketing
VP of Product Marketing
Head/Director of Marketing
CMO
Start-up Founder/CEO

Whatever your position, this certification will help you weave an engaging narrative your audience can’t ignore.

How does the certification work?

The certification is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you successfully pass all of the exams, you’ll officially be Narrative Design Certified!

How long will the certification take to complete?

You can take however long you need to work through the materials, it’s completely flexible. The certification consists of 5+ hours of on-demand content, including activities and exams.

What happens if I don’t pass the exams?

If you fail the first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the certification materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the certification content?

For life! One, one-off payment gives you unlimited to all the certification's content forevermore.  

Find the right words, find the right story. Make your customers care.

Put your best foot forward by tailoring your Narrative Design to show the best parts of you and your product that your customers will actually be interested in. It’s a delicate balance, but Narrative Design: Masters has you covered.
Narrative Design Certified | Masters badge
3+ hours of content
23 chapters
57 exam questions
100% self-paced
Official certification

Find the right words, find the right story. Make your customers care.

Put your best foot forward by tailoring your Narrative Design to show the best parts of you and your product that your customers will actually be interested in. It’s a delicate balance, but Narrative Design: Masters has you covered.
Narrative Design Certified | Masters badge
3+ hours of content
23 chapters
57 exam questions
100% self-paced
Official certification
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