Meet your instructor, Elliott Rayner.
Elliott is the Director of Marketing at OWOW, and has a rich background in creating fantastic narratives around products and brands.
After seven years at the Adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.
Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. Quite the portfolio, right? 😎
He’s a firm believer that: “The best products have authenticity at their core. There are few things that can’t be improved and innovated within marketing via a clearer understanding of your brand purpose.”